Tuesday, September 29, 2009

Promotional Cinch Packs for Athletes


Whether an individual is headed to the gym for a routine workout or off to a weekly sports team practice, promotional cinch packs allow people to store and transport personal belongings easily, efficiently, and in style. Unlike unwieldy duffel bags or backpacks, cinch bags themselves are lightweight, breathable totes and because of flexible, resilient straps, they do not add unnecessary strain to the carriers’ backs. For everyday use, promotional cinch packs are ideal, as they can be handled by people of all shapes and sizes without requiring any sort of minor adjustments to the carrying straps.

Good sportsmanship is a valued attribute among members of competitive sports leagues, and team coaches and managers strive to foster a sense of team pride and unity among their athletes. A great way to encourage close relationships among teammates is by distributing custom imprinted cinch bags for them to carry to practices and games. You can even customize promotional cinch packs with athletes’ assigned uniform numbers to avoid any unfortunate mix-ups of the bags. Players will cherish the unique gift long after the end of the season, and will look back on the time they spent playing for the respective team whenever they utilize the promotional cinch pack in the future.

Promotional cinch packs are often designed especially for use in fitness or workout settings. Many are compact enough to fit comfortably in a standard size gym locker, and some boast mesh pockets to enable users to store sweaty gym apparel or wet towels, bathing suits, etc. Even swim teams, diving teams, or water polo teams can find a perfect promotional giveaway by resorting to promotional cinch packs prominently broadcasting their team name and logo. Players can conveniently store soaking garments and towels in a completely separate and distinctive compartment from their street clothes. Cleverly structured promotional cinch packs make sure that you have all your bases covered when purchasing these functional items as giveaways or gifts. No matter what the intended purpose of the custom cinch bags may be, there is a particular style certain to provide the characteristics which you seek.

Health clubs and fitness centers should consider distributing promotional cinch packs to prospective or current members as an incentive or reward for their loyalty to the brand. This way, when recipients of the promotional cinch packs are going about their ordinary activities, they will simultaneously be advertising the fitness establishment to the general public and the community at large. Additionally, recipients will develop greater appreciation for the company and will be more likely to generate leads or referrals by spreading positive publicity. Promotional cinch packs can be integrated as part of an overarching campaign to attract clientele to a gym or health club, and are well-suited as part of a welcome bag when filled with relevant fitness tools and accessories. By imprinting towels, pedometers, fitness journals, and more with the company’s brand name and logo, you will be reinforcing your desired message and remaining consistent to the objectives of the campaign.

Friday, September 25, 2009

Well-Executed Campaigns Using Promotional Cinch Packs


The popularity of promotional cinch packs has stayed steady throughout 2009, despite the economic recession facing our society. Many educational institutions launched their school years this fall by giving away large quantities of imprinted cinch packs from Pinnacle Promotions. Schools like Emory University, Georgia State University, and many more have utilized custom cinch packs effectively to welcome new and returning students during orientation programs and departmental meetings. Additionally, student groups have taken it upon themselves to purchase promotional cinch packs customized to suit the needs of their unique organizations.

Aside from the widespread usage of promotional cinch packs by colleges and universities, major corporations are also resorting to the use of giveaways like custom cinch packs to reinforce their brand images. One such example is Glaceau’s vitaminwater, which packaged custom giveaways in promotional cinch packs for distribution at last season’s NCAA Final Four tournament.

Pinnacle Promotions Key Account Manager Amy Buckley explains that “…cinch packs are an inexpensive way to promote sporting events, schools and brands.” In her experience, Buckley has found that the reasonable cost of these easy to ship and stuff bags places them in high demand for inclusion in sporting event promotions and educational giveaways. Because the promotional cinch packs are so simple to distribute and are offered at such an inexpensive price-point, their popularity continues to grow.

Promotional cinch packs are lightweight bags manufactured with drawstring cords that function as backpack straps while also cinching the bag closed at the top. The packs are typically constructed of a thin synthetic or mesh material, thus enabling the bags to be shipped flat and without excess added bulk. Frequently used to store and transport sporting equipment and apparel, the thin, yet durable, quick drying composition of the promotional cinch packs makes these custom cinch bags popular for use during water sports and other activities where your bag may be exposed to the elements.

Wednesday, September 23, 2009

Incorporating Promotional Cinch Packs Into Your Marketing Mix


Promotional cinch packs are one of the most popular promotional products available today. Used frequently across nearly all industries for a limitless number of events, the wide variety of customizable bags and totes gives buyers a nearly endless number of options to choose from. This freedom allows companies to control and direct their promotional marketing to accomplish and exceed their marketing goals. By utilizing promotional cinch packs in branding efforts and marketing campaigns, corporations can quickly and inexpensively increase their brand visibility. However, one question often tends to pop up when analyzing potential promotional marketing opportunities: how do we effectively utilize this product?

Promotional cinch packs for educational institutions
Because of the low cost and high-perceived value of promotional cinch packs, schools, colleges and universities all frequently use theses bags for their promotional giveaways and events. Each fall, schools can take advantage of the back-to-school excitement by giving out imprinted promotional items. Distribute cinch bags to each new student at an open house or orientation. You will see students sporting the bags around campus for the entire year. Each of these bags can get your logo hundreds of advertising impressions. This inexpensive marketing is a great way to build excitement, interest and knowledge about your school. Educational clubs and student organizations can also use these promotional bags to their advantage. Colorful and easily customized to completely fit your brand, promotional cinch packs are a great way to give students, teachers and potential interests a stylish and practical reminder of your organization.

Using promotional cinch packs for corporate giveaways
Businesses across the country can follow in the footsteps of the education industry and use promotional cinch packs to their marketing advantage. Inexpensive, durable and highly visible, cinch packs are excellent promotional giveaways. While there is no shortage of ways that cinch bags can be used externally to promote a company, using them to promote internal branding is always a good place to begin. Studies have shown that when employees are welcomed to a company with corporate branded apparel, bags or office supplies, they begin their new position feeling like more of an integral team member. Keeping your employees happy and feeling valued is very important to your continued success as a company. Ensure that your team is running at peak performance by recognizing and welcoming them as a valued part of the team. In addition to regular employee recognition programs, promotional cinch packs are always well received at corporate events and activities. Hosting a company picnic or outing? Give a branded bag to each guest. They’ll love the bag and respect your thoughtfulness, and your logo will get hundreds, possibly thousands, of external advertising impressions when the bag is used. Every company and brand can benefit from using cinch bags in their promotional marketing campaigns.

Increasing visibility at tradeshows and conferences with promotional cinch packs
Have a tradeshow or corporate sponsored event coming up? Partner with the host or organizer of the event and distribute welcome bags to all attendants. Logoed tote bags and promotional cinch packs are commonly distributed to guest of tradeshows and conferences. These bags are very useful to guest as they typically receive an abundance of catalogs, product samples and other miscellaneous collateral pieces and materials. By giving out custom branded cinch bags to attendees, you give them a comfortable way to organize their belongings and samples while promoting your brand across the entire room. Watch as hundreds of people stroll by yourLink booth with your bag over their shoulder. And the best part? Your marketing doesn’t end when the show does. Each guest gets to take home a tangible reminder of your business. And your logo and brand message continues to spread long after the show is over.

No matter what your brand, business or goals may be, promotional cinch packs are a great way to get the advertising exposure your company thrives on. Try using these marketing techniques to seamlessly incorporate promotional cinch packs into your regular marketing mix. With styles to fit any theme or branding goal, you are sure to find the perfect fit for your organization’s events and needs. With promotional cinch packs and savvy promotional marketing, you get the low-cost advertising impressions you need to build a strong and lasting brand.

Monday, September 21, 2009

Promotional Cinch Packs


Promotional cinch packs are one of the most basic categories of custom bags, yet their tremendous appeal continues to grow among global society. The benefits of promotional cinch packs abound, including but not limited to their functionality, durable form, stylish appearance, large imprint area, low price of acquisition, and immense customization potential. This article will elaborate on a few of these points, as well as expand on the miscellaneous reasons why imprinted cinch packs make an ideal gift or giveaway item for organizations large and small.

1. The practical purposes for using any bag or carry-all only seem to grow with time. The hectic lifestyles of people around the world demand a high level of mobility to operate effectively, and a gift from your company or business which enables individuals to better function within their personal and professional roles will ensure maximum exposure for your custom message. Promotional cinch packs can be toted to the gym, on a hike, through the airport, or wherever else the recipients of these handy products decide to carry them. The ease of opening and closing an imprinted cinch pack makes it a perfect gift option for target audiences of all ages, as even young children can enjoy using cinch packs to transport their belongings to and from school, camp, and extracurricular activities. The durable construction of these bags makes them strong enough to withstand rough treatment and tumultuous weather conditions, so promotional cinch packs are certain to tout your brand message far into the future.

2. Fashion is an important consideration to keep in mind when deliberating which promotional products can best deliver your specified message. Regardless of the nature of your business, the objective of any marketing campaign involving the use of promotional products is to attract positive attention and build awareness for your brand. By choosing stylish items like promotional cinch packs, your campaign can appeal to a broad array of end users, as the attractive appearance of imprinted bags can warrant frequent usage by constituents of any target demographic. Unlike handbags or many varieties of tote bags, promotional cinch packs are gender neutral selections that are widely accepted by people from all walks of life.

3. The simple design of promotional cinch packs lends itself nicely to prominent display of a logo or message. A large imprint area on the exterior surface of the custom bags makes for highly visible space to feature your printed content, and whenever a recipient utilizes their promotional cinch pack properly, observers and passersby will be made aware of the name of the advertiser responsible for the emblazoned message. The wearable attribute of promotional bags is capable of garnering a sizeable number of impressions for your message, as the locations frequented by the users of custom bags or cinch packs are oftentimes heavily populated. Additionally, when the user reaches for their useful cinch pack, they will be reminded of the advertiser who so graciously bestowed upon them such a practical gift.

4. The ability to customize a purchase is a particularly important factor to consider when investing in promotional products to advertise your brand. Promotional cinch packs present a prime opportunity to create a marketing giveaway that is distinctive to your brand, and cannot be imitated by any of your competitors. From color options, to fonts, to imprint methods, to styles of promotional cinch packs themselves, bags provide ample features that can be uniquely tailored to your promotion. Whatever combination of colors, materials, and content you wish to purchase, your promotional cinch packs can be integrated into a campaign that exemplifies your brand image and the identity you hope to communicate to the ends users of the products.

5. The customizable nature of promotional cinch packs means that the prices of acquiring these items can vary tremendously depending on the special features and components which you specify. Some promotional cinch packs have outside zipper pockets, mesh compartments for isolating wet or dirty apparel, or reinforced carrying straps, while other bags solely allow the user access to one main section through a drawstring closure. Depending on the design specifications of your order, as well as your product selection, the purchase price may fluctuate greatly. The material of the promotional cinch pack may also affect the price, as packs made from environmentally friendly, recycled fabric may be available at a price premium, and reflective fabric for night-time detection may also cost slightly more than standard nylon or polyester offerings.

Whatever strategy you take to integrate promotional cinch packs into your marketing efforts, make sure to customize them with your brand name and logo to obtain maximum exposure for your organization.

Visit Pinnacle Promotions online to browse a large selection of promotional cinch packs.